Business/Marketing Master Certificate Program

Focusing on the art and science of marketing in the modern business world, the Master Certificate in Business/Marketing equips you with proven techniques to excel in any industry. You’ll acquire new skills you can begin applying immediately on the job, along with a new certificate that will serve as an important milestone as you complete each course. The program consists of three eight-week courses:

• Business Essentials I
• Business Essentials II
• Advanced Marketing Strategy

Course Outlines

Instructors: Melissa Johnson Morgan, PhD; William A. Reese Jr., PhD; Russell P. Robins, PhD; Karen M. Foust, PhD, CPA(LA)

Enhance your leadership abilities by learning the latest business practices and trends in Business Essentials I, the first online course in the master certificate program. This eight-week course helps busy professionals like you build a solid understanding of the business disciplines that make up the core of the MBA. Whether you're sharpening your skills or studying business for the first time, this course demonstrates your ongoing commitment to excellence — enhancing your reputation and pushing you closer to the peak of your profession.

During this course, you will:

• Learn the four "P"s of the marketing mix and how they interrelate
• Get the tools you need to analyze investment and financing decisions
• Use statistics to help measure the past and make better decisions for the future
• Acquire an overview of the financial accounting process

Instructors: James H. Biteman, DBA; Salvatore Cantale, PhD; Paul Hooper, PhD; Mary J. Waller, PhD

Take your knowledge a step further with the second online course, Business Essentials II, which brings you up to date on the most critical topics affecting business today. Completing this course demonstrates solid business understanding as well as a commitment to continuing education and professional success.

During this course, you will:

• Learn about the financial accounting process and develop advanced finance techniques
• Explore the impact of globalization and international trade barriers/agreements
• Examine leadership and motivation styles

Instructors: Melissa Johnson Morgan, PhD; Edward C. Strong, PhD; Dan Padgett, PhD; William Mindak, PhD

Nothing can build your business or elevate your career like great marketing. As one of the most critical disciplines in marketing today, marketing can make or break your organization. Advanced Marketing Strategy is the capstone course to the Master Certificate in Business Marketing program. It provides a complete overview of all aspects of marketing, including the strategic role of marketing in guiding organizational decisions, individual elements of marketing communications and techniques to successfully market your product or service both domestically and internationally.

During this course, you will:

• Understand the strategic role of marketing in guiding all organizational decisions
• Learn how all marketing communications support a single marketing objective
• Explore the key differences between marketing to businesses and consumers
• Analyze the decisions a company makes as it enters the international arena

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