MBA Marketing

Are you seeking a high-level position in the marketing industry? Whether you’re interested in transitioning into the marketing field or moving up the ladder, a Master’s in Business Administration with a specialization in Marketing will provide the high-level knowledge and range of skills you need to build a powerful career and enhance your earning potential – 100% online. You’ll graduate with the confidence to effectively lead in today’s often uncertain and demanding business environment.

Florida Tech has redefined the MBA education through a unique combination of academic theory and hands-on application. You’ll begin your studies with a foundational two-course sequence, exploring fundamental business concepts and exercising crucial leadership skills. Through case study analysis and active discussion, you’ll learn and apply core business fundamentals to your own unique business plan. Building on Florida Tech’s cutting-edge MBA curriculum, you’ll explore current trends and key concepts in the marketing industry.

Some of the courses that make up this degree program include: Strategic Marketing, International Business, Consumer Behavior Strategies and Advanced Market Research. These courses, in addition to courses in economics, finance, marketing and management, give you the versatile business education today’s employers highly regard.

Key Course Spotlight

For a complete list of courses contact a dedicated enrollment specialist today.

Strategic Marketing (BUS 5476)
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Prerequisite: BUS 5470

International Business (BUS 5486)
Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.
Prerequisite: BUS 5440

Consumer Behavior Strategies (BUS 5656)
Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.
Prerequisite: BUS 5470

Advanced Market Research (BUS 5657)
Examines the consumer decision-making process and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering analysis, interpretation and report writing.
Prerequisite: BUS 5470

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