Bachelor of Arts Business Administration Marketing

Are you interested in pursuing a career in advertising, public relations, corporate marketing, online retailing or customer relationship management? As global competition in consumer goods and services increases, demand for business professionals with an enhanced knowledge of marketing is expected to continue to grow. If you want to enter into or advance in the marketing profession, the Bachelor of Arts in Business Administration with a specialization in Marketing from Florida Tech is the degree for you.

Some of the courses that make up this degree program include: Essential Business Skills, Organizational Behavior and Development, Principles of Marketing and International Marketing. These courses, along with courses in PC applications, writing, mathematics and science, round out a broad-based learning experience designed to help you succeed now and in the future.

Key Course Spotlight

For a complete list of courses contact a dedicated enrollment specialist today.

Essential Business Skills (EBA 3321)
Explores the nature of the organization’s communications environments. Provides an understanding and practical experience about the various strategies and formats available when developing responsive communications in organizational situations.

Organizational Behavior and Development (EMG 4412)
Studies human behavior in organizations. Blends newer concepts of behavior theory with classical organizational theory. Includes methods for bringing change to organizations.

Principles of Marketing (EMK 3601)
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.

International Marketing (EMK 4063)
Examines marketing from a global perspective. Focuses on the effects of international trade and the political, legal, financial and cultural environments on marketing mix decisions. Studies the analysis and design of marketing strategies for diverse international environments.

Privacy Policy | Terms of Use

Information in this presentation is subject to change without notice or obligation. The university reserves the right to change any provisions or requirements for degree and certificate programs. University Alliance Online® is a division of Bisk Education. ©2009 Bisk Education. All rights reserved.