Advanced Social Media
Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today’s marketplace. Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. You’ll learn how to respond to negative commentary, build your brand, and measure and monetize your efforts. Led by social media and online marketing practitioners, this advanced specialized certificate course uses streaming video, in-depth case studies and interactive lab sessions to impart a comprehensive understanding of this critical field. Key topics include:
- Introduction to Social Media
- Listening and Monitoring
- Content Creation
- Communication
- Metrics and Science
- Legal and Ethical Considerations
- Adopting Social Media
- Social Media Case Studies
At the end of this course, students will receive a certificate in Advanced Social Media from the University of San Francisco School of Management.
Additional programs offered by University of San Francisco
Certificates
Advanced Professional Supply Chain Management Certificate
- Functional Perspective of Supply Chain Management
- Tactical Implementation of Supply Chain Management
- Strategic Best Practices of Supply Chain Management
Advanced Professional Sustainable Supply Chain Management Certificate
- Lean Supply Chain Management
- Green Supply Chain Management
- Corporate and Environmental Sustainability
Advanced Professional Sales and Sales Management Certificate
Advanced Professional Internet Marketing Certificate
- Search Engine Marketing & Usability
- Advanced Interactive Marketing & Measurement
- Integrated Online Strategies
Advanced Specialized Certificates in Internet Marketing
- Advanced Web Analytics
- Advanced Social Media
- Advanced Email Marketing
- Advanced Affiliate Marketing
- Advanced Mobile Marketing
- Advanced Search Engine Marketing
