Advanced Mobile Marketing
Stay ahead of the curve and tap into a thriving revenue stream by becoming a mobile marketing expert! With more people reading email, viewing videos, downloading apps, browsing websites, and searching for products and services via mobile devices than by the PC, now is the time. Access that vast audience at home, at work or on the move – and even target specific demographics – with training in mobile media advertising, a marketing segment Mind Commerce projects will reach $50 billion in revenue worldwide by 2014. Advanced Mobile Marketing is your comprehensive eight-week “how-to” course. Pioneers in the field will empower you with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. Key topics include:
- Introduction to Advanced Mobile Marketing
- The Tools of Mobile Marketing
- How to Develop a Mobile Marketing Campaign
- Launching and Integrating Your Mobile Campaign
- Mobile Analytics
- Proximity Marketing
- Mobile Marketing Rules and Ethics
- Mobile Marketing Case Studies
At the end of this course, students will receive a certificate in Advanced Mobile Marketing from the University of San Francisco School of Management.
Additional programs offered by University of San Francisco
Certificates
Advanced Professional Supply Chain Management Certificate
- Functional Perspective of Supply Chain Management
- Tactical Implementation of Supply Chain Management
- Strategic Best Practices of Supply Chain Management
Advanced Professional Sustainable Supply Chain Management Certificate
- Lean Supply Chain Management
- Green Supply Chain Management
- Corporate and Environmental Sustainability
Advanced Professional Sales and Sales Management Certificate
Advanced Professional Internet Marketing Certificate
- Search Engine Marketing & Usability
- Advanced Interactive Marketing & Measurement
- Integrated Online Strategies
Advanced Specialized Certificates in Internet Marketing
- Advanced Web Analytics
- Advanced Social Media
- Advanced Email Marketing
- Advanced Affiliate Marketing
- Advanced Mobile Marketing
- Advanced Search Engine Marketing
