Online Advertising

All advertisements at University Alliance are divided into two main categories to accommodate your targeted marketing: Home page ads and Internal ads.

Home page ads are premium placement banner ads, ideal for advertisers seeking optimal placement on the site home page. Home page ads provide broad reach, in the highest exposure area of the site, and are best suited for well-recognized product lines.

Internal Ads are general rotation (run-of-site) ads. They are targeted to content and user interest, and rotate through all internal pages of site sections for added exposure. Internal ads are best suited for highly targeted offers. Internal ads can be animated for added attention.

Additionally, any ad purchase includes an accompanying Focus Page.

A Focus Page is an additional splash page highlighting the advertiser's message or offer. The focus page links from the banner ad, or integrated text link, and enables extended explanation of product, service, and offer.

The University Alliance offers ad vehicles that further allow marketers to determine desired reach - broad or targeted-and realize most accurate online return on investment.

Once you have determined your desired reach, select the style and placement of ad by clicking below:

Custom Marketing Packages
Our sales representatives work with you to develop a custom package tailored to your company's marketing reach and focus. Contact us today! Call 800-874-7877or ( click here).

Coming Soon
The University Alliance is introducing custom-crafted content, designed around the enhancements identified by site users as important to them. We have several unique sponsorship opportunities available. Our sales representatives will help you to create an exciting sponsorship that will meet and exceed your advertising goals.

Future Opportunities
· Newsletters
· Sponsorships
· Html e-mail offers

Now is the time to discuss exclusive inaugural opportunities, and guarantee your presence when your potential customers dig into the distinctive content they were seeking. Contact our interactive media sales professionals today!

Rates and Delivery
Purchase based on cost per thousand. Delivery may run from specified date to specified date, or until a specific number of page impressions has been reached. Access to reporting in real time provided upon ad go-live. (Following order completion, final ROI reporting is available.) In addition, University Alliance utilizes Open Ad Stream ad serving technology, which enables you to create several ad campaigns and test each one for strongest creative performance. To read more about our TestTrack™ Program, click here. To extend run time, a new insertion order is required. Or, consider a custom marketing contract.

A la carte purchase:

Home Page
Anchor Banner - $15/cpm
Vertical Banner- $25/cpm
Integrated Text - $30/cpm

Internal Page (Run-of-site, general rotation)
Anchor Banner - $5/cpm
Vertical Banner- $7/cpm
Integrated Text - $10/cpm

Serving Capability
Behavioral: Time of Day, Day of Week, Reach, Frequency
User: Geography, Language, Domain, Browser Type/Version, Operating System, Keyword and Target Exclusion
Serving Platform: Open Ad Stream

Creative Submittal
Upon receipt of a completed insertion order, your interactive media account executive will contact you to confirm your order and review specifications, ad deliveries and creative submittal. You will also be contacted, via e-mail, upon upload of your ad. At that time, you will receive information on how to access real time reporting. To extend run time, a new insertion order is required.

Specifications
Advertisements must meet the following specifications:

• Max file size: 12K (includes all images and HTML)
  
• File format: .gif 
  Graphic file names: must be eight (8) characters or fewer in length, followed by the extension
  
• Animation: None on home page; On internal ads, cannot exceed six (6) seconds in length
  
• Color Palette: 256 (or fewer) adaptive colors with flat colors chosen from Web-safe colors
  
• Multimedia/Rich Media: Case-by-case basis *
  
• Browser optimization: IE/Navigator 3.0 and higher
  
• Category Restrictions: No liquor, gambling, or tobacco ads
  
• Lead time: Five business days from receipt of signed insertion order*
  
• Post time: Noon
  
• Browser targeting: yes
  
• Cookie targeting: yes *

University Alliance reserves the right to review and modify creatives to meet site standards.