BA in Business Administration/Marketing
The Bachelor of Arts in Business Administration with a specialization in Marketing provides skills in effective business communications, strategies in decision making and fundamental concepts including planning, pricing, promotion and distribution of goods and services. You’ll learn techniques in planning, implementing and monitoring an advertising campaign, and gain skills you can apply immediately in the workplace.
Additional programs offered by Florida Tech

Undergraduate Programs
Associate's Degrees
- AA in Accounting
- AA in Applied Psychology
- AA in Business Administration
- AA in Criminal Justice
- AA in Healthcare Management
- AA in Liberal Arts
- AA in Marketing
- AS in Computer Information Systems
Bachelor's Degrees
- BA in Accounting
- BA in Applied Psychology
- BA in Applied Psychology/Child Advocacy
- BA in Applied Psychology/Clinical Psychology
- BA in Applied Psychology/Forensic Psychology
- BA in Applied Psychology/Organizational Psychology
- BA in Business Admin/Accounting
- BA in Business Admin/Computer Information Systems
- BA in Business Admin/Healthcare Management
- BA in Business Admin/Management
- BA in Business Admin/Marketing
- BA in Criminal Justice
- BS in Computer Information Systems
- Minor in HR Admin w/Any Bachelors
Graduate Programs
Master's Degrees
- Master of Business Administration
- MBA/Accounting
- MBA/Accounting & Finance
- MBA/Finance
- MBA/Healthcare Management
- MBA/Information Technology Management
- MBA/Internet Marketing
- MBA/Management
- MBA/Marketing
- MBA/Project Management
- MS Information Technology
Mini MBA For-Credit Graduate Certificates